by Jagadish Jaganathan | Feb 1, 2023 | Blog
Table of Contents Introduction Why Are Sales Decks Not Effective?But How Do You Craft This Story? Sales Deck CopywritingConclusion Introduction A sales deck is the ultimate weapon of business pitching. While there are plenty of pitching options like cold emails,...
by Jagadish Jaganathan | Jan 18, 2023 | Blog
Table of Contents Introduction Waking up to WakefitSleep TroublesSound Sleep Strategies Sleeper HitWisdom from Wakefit Introduction Bengaluru-based Wakefit has promoted healthy sleep culture with viral campaigns and content marketing strategies. As a result, the firm...
by Tejaswini Naik | Jan 12, 2023 | Blog
Table of Contents IntroductionThe ChallengeStarbucks (Mostly) Red Holiday CupsThe Takeaways IntroductionStarbucks! A brand that rekindled America’s love affair with coffee and, as per Harvard Business Review, one that gave coffee a new cachet! With a story that...
by Tejaswini Naik | Dec 28, 2022 | Blog
Table of Contents IntroductionThe Founding StoryThe Challenge Zerodha VarsityHow Varsity Helped Zerodha Become the Number 1 Stockbroker in IndiaKey Takeaways Introduction2008-2010 was a period of one of the biggest global financial crises. As a result, the...
by Tejaswini Naik | Dec 21, 2022 | Blog
Take all the brands nailing content marketing, and Red Bull will still top the list. It is an undisputed leader. Why? Well, because the brand has transcended from being a single-product energy drink brand into a world-renowned publisher of media, TV, film, and print....
